Brand Manager (SF-2)

The Brand Manager is accountable for the development and implementation of marketing strategies and brand plans, including product quality, close-in and breakthrough innovation, and brand activation. Responsibilities include “Product” (quality, innovation, packaging), “Place” (channel strategies and distribution), “Price” (pricing strategy and implementation), and “Promotion” (advertising, consumer promotion, media strategy and implementation planning, PR). Responsible for category strategy, pricing strategy and analysis, and ongoing business analysis to drive the performance of the brand. Works closely with Insight, Category Management, Sales, Business Development, Operations, Legal, and external partners (advertising agencies, etc.) to develop and implement marketing and innovation plans.

Core Responsibilities

Brand Management

  • Develops and executes marketing plans, encompassing a wide range of promotional and public relations tactics on both national and account specific levels.
  • Analyzes market trends and recommend changes to marketing and product strategies based on analysis and feedback
  • Utilizes syndicated and other data sources to develop expertise on the category, consumer, customers and competitive set.
  • Leads a wide variety of functional areas to develop and manage marketing objectives, strategies and tactics
  • Responsible for brand budget
  • Ensures Legal approval of all documents, contracts and materials that touch external stakeholders
  • Develops market and competitive analysis leveraging syndicated and propriety data
  • Responsible for creating customized sales presentations, executing customer marketing plans, and tracking product performance at retail

Advertising and Promotion Management

  • Responsible for creating customized sales presentations, executing customer marketing plans, and tracking product performance at retail.
  • Manages agency relationships and leads the preparation for internal and external brand presentations
  • Develops an integrated brand image and message throughout all advertising, packaging and promotional efforts
  • Utilizes consumer insights to help drive brand strategy, communication, and programming
  • Ensures the most motivating messaging reaches target consumers
  • Collaborates with sales to develop strategic partnership activities with key retail partners

Innovation Management

  • Participates in the product development process, identifying consumer insight, creating product proposition, assessing market potential
  • Partners with other functional areas to quickly bring viable new products to market
  • Identifies opportunities for growth and cost improvement
  • Commercializes line extensions that can be launched within 12 months
10 digits - numbers only please. (eg. 7571234567
10 digits - numbers only please. (eg. 7571234567

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